By Nellie Salmon
Discovering more about what a city has to offer has become easier than ever through social media, with many creators now dedicating entire platforms to showcasing local attractions, events, restaurants, and hidden gems all in one place.
In Chester, a growing number of accounts have emerged to highlight everything happening across the city, from upcoming events and new restaurant openings to independent shops and must-visit locations.
This style of content is becoming increasingly popular as people are now beginning to turn to social media for local recommendations instead of relying solely on traditional review platforms such as Tripadvisor and Google Reviews.
Short-form video content has transformed the way people discover new places. Instead of reading lengthy reviews, people are drawn to quick, visually engaging videos that show a real insight into a destination, restaurant, or experience.
According to the BrightLocals Consumer Review Survey 2026, social media is continuing to become one of the leading platforms for local recommendations and reviews, with video content helping businesses and locations reach large audiences quickly.
For businesses, social media can be hugely beneficial, allowing reviews, recommendations, and content to be shared quickly to a wide audience.
These accounts are also useful for tourists visiting Chester, helping them discover attractions, places to eat, shop, and activities to do across the city.
Below is a selection of some of Chester’s best social media accounts to follow to discover more of what the city has to offer.
With over 50 thousand followers, Life in Chester is a social media account started by three friends that create short form videos exploring and promoting places across the city. Their content showcases everything Chester has to offer, from restaurants, local promotions, events, entertainment, and hidden gems.
Following the success of the account, they also created @lifeinchesterevents, where they organise creative events at different venues across Chester. They include activities such as pottery painting, canvas painting and bead making workshops. As well as these events being fun activities, they are also helping bring together people within the local community to socialise and meet new people.
Chester Bid was created to focus on business improvement, and it represents over 430 business in Chester. Sharing posts and videos of what local businesses have to offer this account helps people to discover new places, offers, as well as news and updates.
Working closely with local businesses, the Chester Bid account is well worth a follow to gather lots of information in one place about what businesses in Chester have to offer.
Taking a humorous approach to current events happening in Chester, this account posts regular updates on general life in Chester as well as business updates. Going by an anonymous profile, they also have a website called The Chester Blog which uploads articles further discovering local news and updates in Chester since 2014.
Additionally, working closely with local businesses, this account helps to organises raffle and quiz events within the Chester Market with prizes donated from Chester businesses in aid of various charities.
To discover more about the rich history Chester has to offer, this account posts historic pictures of Chester dating back to the early 1900’s. This is a great account to follow to see the difference between Chester then and now and learn more about the city.
For all things food and drink josheatslots is a great account to follow as he shares the best places and hidden gems to dine around Chester. Posting reviews as short form videos helps to see what type of food and drink places have to offer making it easier to choose where to try next.
There are many more accounts sharing similar content and not only for Chester, as social media continues to change the way people discover places to visit, eat, and explore.
This video has more information about the rise of social media accounts dedicating their content to showcasing what a city has to offer.
Preeya Abidi-Fallows interviews reporter Nellie Salmon about Chester-focused social media
