By Louii Clarkson
Liverpool F.C. recently announced a reduction to planned ticket rises which had been planned to arrive for the start of the 2026/27 season.
The club confirmed on Monday that the proposed rises would be scaled back after discussions with fan representatives and the official supporters’ board.
The decision comes after weeks of protests and growing concerns over the affordability of attending matches at Anfield.
Supporters had argued that rising costs risked pricing out long-time local fans, particularly during a period of increased living expenses across the UK. Several fan groups organised demonstrations before recent matches, while social media campaigns calling for a freeze in prices gained significant traction.
In a statement, Liverpool said the revised pricing structure aimed to “balance the financial sustainability of the club with the importance of maintaining access for supporters.” Club officials also highlighted ongoing investment in stadium improvements and matchday operations.
Click play for a quick overview of why the fans decided to protest
The “Not a pound in the ground”, campaign was organised by Liverpool fan group Spirit of Shankly to take a stand against the club pricing fans out of attending games
Fans came together to spend no money in the ground during matchday which many fans did adhere to.
Rather than spending money in the ground fans were urged to buy food and drink from local pubs and bars outside the ground to give to local businesses.
Peter Dunn, a lifelong season ticket holder said, “I think the club finally listened after a long couple of weeks filled with frustration, it took a a protest to get what we wanted but was well worth it in the end.”
The fans even chose to not fly the world famous flags on The Kop to show their frustrations to the higher ups running the club.
The club clearly listened to the voice of the supporters after deciding to reverse the decision they made,
The focus will now all be on the last two games of the premier league season, with the team looking to secure Champions League football for the 2026/27 season. They will look to end a somewhat depressing season on a high.
Liverpool fans protesting the originally planned ticket rises ahead of the match vs Crystal Palace
