Why Phrase Books Are Disappearing from Suitcases 

By Nellie Salmon

With summer almost here and holidaymakers beginning to pack their bags to jet off abroad, phrase books are no longer considered an essential travel item. Instead, many travellers are turning to their phones for quick and accessible ways to learn a language before they travel.

In the digital age, physical language learning books are becoming less popular as phrase books and travel guides are gradually being replaced by mobile apps, social media content and online translators.

Language learning apps such as Duolingo and Babbel have become increasingly popular, alongside short form videos on social media that teach useful phrases and pronunciation tips.  

Mobile learning apps and translators are more appealing to many people as they offer a quicker and easier way to learn basic phrases compared to traditional phrase books. Instant translations, audio features and interactive lessons also make it more convenient for travellers on the go.  

Interview with Journalist Preeya Abidi-Fallows about the importance of translation apps. 

Ruby Benjamin, 21, of Llandudno, recently went travelling around Europe. She said: “In smaller towns the language barrier was more difficult, but having a basic understanding of words and phrases goes a long way. I used Duolingo before I went away and it helped me learn basic phrases to get by with”. 

Duolingo 

Duolingo offers over 40 languages to learn for English speakers and starts at a beginner level. It makes learning a language fun for users by creating bite-sized daily games and challenges while learning new words and creating sentences. 

On the Duolingo website Luis von Ahn, CEO and co-founder of the company said: “Developing our first 100 courses took about 12 years, and now, in about a year, we’re able to create and launch nearly 150 new courses. This is a great example of how generative AI can directly benefit our learners”. 

These mobile learning apps are free to use and to download but also offer a subscription to unlock more features.  

Phoebe Perkins, 21, of Llandudno, has a Duolingo streak (completing a lesson everyday) of 716 days, She said: “I learnt French throughout school and didn’t want to lose it. Having the opportunity to carry on learning a language in my own time has helped me to keep developing my skills and gain confidence to have conversations in French”.  

Social Media  

Short form videos are also helping people to learn new languages without even realising. These bite-sized clips are easy to consume and can help people to keep learning without being overwhelmed. Many AI accounts now exist on platforms such as TikTok and Instagram, making learning accessible for everyone.  

@doctor.italian 

@doctor.spanishh 

This link is from a TikTok account called “Translate with Mandy”, which features videos of conversations and interactions using a watch that instantly translates speech. This translator converts sentences into another language in real time, making conversations much easier despite language barriers. 

Language apps and translators.

Although traditional phrase books and travel guides are being replaced by technology, people are still wanting to make an effort to continue learning new languages. Translators, social media videos, and language apps are now making it more convenient and accessible to communicate abroad.